Why use a Licensed Real Estate Agent to list and sell your home?
By Sally Moser, Independent Broker, Silver Peak Realty
Here are five great reasons:
- Statistically, you will realize more money from the transaction.
- Convenience and ease of showing your property to prospective
- Professional objectivity of a third party helps in pricing
- Professional marketing of your property.
- Ability to close the deal.
1. More $$$ from the sale
According to the 2000 National Association of Realtors Profile
of Home Buyers and Sellers, the typical FSBO home sold for $113,000,
compared to $129,900 for a Realtor-assisted home sale. And the
2003 National Association of Realtors Profile of Home Buyers and
Sellers, the typical FSBO home sold for $145,000, while a Realtor-assisted
home sale was $175,000.
2. A safe system for sellers and buyers to access the property
How will you screen potential buyers who call and want to see
your property? How will you know they are qualified to buy? Will
you give anyone the lockbox combination? Are you able to take
time off of work to let people in if the property doesn’t
have a lockbox?
A real estate office’s showing desk tells agents as to
when people can be admitted according to your instructions. Buyers
are accompanied by real estate agents and generally have been
pre-qualified for a loan. You are notified of showings if you
choose to be, but are not inconvenienced by them. Your agent keeps
track of the showings and calls the other agents for valuable
buyer feedback which will let you know how others view your property.
3. Objective knowledge
Real estate agents know what is going on in the market, what properties
are selling for, how long they are taking to sell and the ratio
of the list price to the sales price. A home seller is often emotionally
attached to his or her property and by using an impartial third
party, negotiations can proceed more smoothly.
4. Marketing your property
Putting your home in the MLS is just a start. Excellent realtor
customer service includes promoting the listing by bringing the
office’s agents through on tour, having an agent on-call
during business hours to answer questions about the property or
show the property to an interested buyer, email promotions to
other agents, signs and brochures on the property, mailings, open
houses, and exposure to the greatest number of buyers possible.
5. Close the deal!
Getting a contract on the property is the beginning of the transaction.
An experienced agent understands all the paperwork and knows how to deal
with counteroffers, objections, inspections and contingencies.
If you’ve used a real estate agent during the selling process, you
are more likely to have a successful closing and close the deal.